Fergy Neves – Founder

Fergy began coaching basketball at the age of 19 and is one of the founding members of the Mississauga Monarchs. Coached boys for 17 years then made the transition to the girl’s game in the late 90’s.

In 2001 he started his own club named Sultan Prospects and was fortunate to work with many exceptional basketball Players, some who represented Canada on the Women’s Senior Nationals team. That same year Fergy became the Canadian Ambassador for YBOA (Youth Basketball of America) where he built relationships with international groups.

In 2004 The Sultan Prospects began running “the Battle for Breast Cancer”, an annual tournament that was praised for its organization, Celebrity Game and awareness.

In late 2009 Fergy began working on the idea of JUEL; with the support of the most influential Organizations and Coaches in the Province the idea came to life with the first game the following year.

Over the years people have come and gone, but Fergy has remained and is excited over the possibilities for JUEL with the support of key people.

Alex (Kwiecinska) Kay –  League Director

Alex Kay has been with JUEL since the beginning, contributing to the success of the longest run competitive League in Ontario.  She brings a wealth of knowledge, experience and perspective as a Player, Coach and Event Organizer. 

Alex completed her undergraduate degree in Sport Management while playing under Karl Smesko at Florida Gulf Coast University. Upon her graduation, her passion stayed with basketball, which led to her coaching career at the College and Rep levels prior to JUEL. 

She shares a passion for providing young athletes with the best opportunities, optimal exposure and allowing them to grow into the next level of their careers whether it be on or off the court.

Sabrina Brathwaite – Medical Director

Originally from Brampton, Ontario, Sabrina is an Athletic Therapist and owner of Athletica Elite. A mobile sports rehab clinic providing medical coverage for sporting events and for all JUEL league games/events.

Sabrina grew up playing basketball starting with the Brampton Blue Devils and CIA Bounce. She took her athletic career into the post-secondary level, playing for the University of Waterloo and Sheridan College and is now an alumnus of both programs. She has worked with a wide variety of sports, such as football, soccer, rugby, hockey, badminton, volleyball, and track & field, but her main focus was always basketball.

Sabrina is an experienced Certified Athletic Therapist having worked in the amateur, professional and international sporting levels. Her work experience includes working with the University of Waterloo, Ryerson University, Team Ontario Girls Basketball, Umbro Soccer, Nike Crown Basketball, Raptors 905, Dominican Republic Basketball SMNT and ACE-Team Canada. Sabrina has been a member on our Board of Directors and the league’s Medical Director since 2019. Should you have any questions or concerns about the Athletic Therapists on-site, referrals to sports med clinics in your area, medical documentation, or any inquiries about medical supplies (such as custom or generic braces, sleeves, biofreeze, tensor wraps, foam rollers, etc.), please feel free to reach out to Sabrina at athleticaelite@gmail.com.

Heidi Jaaskelainen

Heidi became an OUA referee in 2017 and has officiated both mens and woman’s games for the OUA and OCAA. Officiating the OSBA Woman’s Gold Medal Game in 2019 and assigned the bronze medal game at the Woman’s CCAA Championships in 2019 held in Quebec. She has also officiated at the national level being given the Gold Medal game for the U15 Women’s Nationals in Regina in 2018. 

Dakota Whyte

Dakota Whyte is a Retail Brand Manager at Nike Canada, and she is currently pursuing an MBA at Ryerson University, with a focus in Sport Business. Dakota is a former 7-year Canadian National Team member and played professional women’s basketball in Europe, specifically in Greece in the A1 Ethniki Women’s tier and Sweden in the European Cup League. She completed her undergraduate degree at the University of Wisconsin-Madison on a Division I basketball scholarship. Dakota has an extreme passion for community and serving marginalized groups and has been a women’s basketball mentor in the City of Toronto since 2010. Through this passion, she currently serves on Pascal Siakam’s PS43 Foundation Canada team.

Heather LaFontaine

Saicha Grant-Allen

Fergy Neves – Founder

Alex Kay – League Director

Sabrina Brathwaite – Medical Director

Hormis Sifo – Video Coordinator

Joe Sifo – Website, Twitter

Sabrina Brathwaite – Website

Sharon Gabuat – Game Day Operations, Stats

Samarah Mohenu – Stats Coordinator

Hassan Mohamed – Stats, Instagram, Twitter

Rachelle Abella – Social Media

Mark Knuckle – Stats